Data Discovery for Big Insights - Upcoming Webinar May 17

Jaime Fitzgerald will be the Guest Analyst on a Webinar Featuring Tableau, Focusing on the Role of Data Discovery in Transforming Data into Results.

You can register for free HERE 

May 17, 2012, 12:00PM ET / 9:00 AM PST

More and more data discovery tools are helping organizations transform the volumes of data they produce and collect into a revenue-enhancing resource. Yet many organizations are only scratching the surface when it comes to employing this form of business intelligence, missing opportunities to identify trends, surface business opportunities, reduce losses, and answer critical business questions. Too often, critical data remains locked in obscurity.

Simple steps can amplify the results of organizations’ data discovery efforts, empowering executives, business managers, front-line personnel, and other employees to make informed decisions. By visually exploring data with modern tools, users can compare different scenarios, test assumptions, and get to answers quickly and confidently.

Attend this webinar and learn how to:

• Overcome key challenge, including ever-growing data volumes with shrinking decisions windows
• Foster a culture of data-driven decision making
• Maximize the value of the investment in business intelligence and reporting
• Track and measure success on an ongoing basis

Register to hear BI Consultant Jaime Fitzgerald offer insights for encouraging data discovery in your organization. Fitzgerald will explain best practices for fostering an analytical atmosphere that creates a culture of insightful thinking.

Big Data Meets Customer Profitability Analytics

We are expecting more than 100 attendees at our latest NYC meetup tomorrow, for an event focused on the intersection between Big Data and Customer Profitability analysis.

Customer Profitability Analytics remains a "must have capability" in Financial Services and Beyond, and for many companies there is still a gap in their ability to "know where their profit comes from" at the customer level, client level, and household level.  Customer profitability analysis--and related methodologies--are key enablers of improving KPIs including:

1. Customer Lifetime Value ("CLV")
2. Customer loyalty and retention
3. Share of wallet maximization
4. Marketing ROI
5. Impact of Customer Service, Customer Experience, and Customer Satisfaction on Profit
6. Product design, pricing, promotion, and positioning
7. Allocation of resources (capital, budget, HR, etc)

While "Big Data" is arguably the biggest buzzword in data science today, you "can't deposit data in the bank" no matter how big it is!

This event will focus on a key question:   how does big data and related technology enhance the potential of customer analytics?  In what ways have best practices in Customer Profit analytics stayed the same, and in what ways does Big Data create new potential in this domain?

The discussion will be moderated by Jaime Fitzgerald, founder of consulting firm Fitzgerald Analytics.  The firm helps clients improve results through better use of data, technology, and analytics, and was named a “Best Small Consulting Firm to Work For” two years in a row.  Jaime has extensive experience in Customer Profitability Analysis, Data Management, and Big Data and is a frequent speaker on these topics. 

Jaime will be joined by co-presenters with first-hand experience in various dimensions of the problem, including current and former analysts at Deutsche Bank, Credit Suisse, Citi, and the credit card division of Bridgestone Firestone.  The presentation and Q&A will be highly interactive, and focused on practical insights that can be applied to improve results.