"Six Steps to Customer Profitability Analysis." Accounting Web
"How Banks Use Profitability Analysis." by Arthur Middleton Hughes, Database Marketing Institute
"Customer Profitability Measurement and Management." by Robert Kaplan, Harvard Business School
The Implementation of Customer Profitability Analysis: A case study" by Erik M. van Raaij, Maarten J.A. Vernooijb and Sander van Triestc
- And finally, an article that focuses on the "conundrum" (i.e. the mixture of promise and challenge) posed by the measurement and management of customer profitability and customer lifetime value
