Wednesday, October 19, 2011

Data Management & the Netflix Qwikster Stumble

After decades building his reputation as one of the most data-savvy, customer centric, and innovative corporate leaders of our generation, the Netflix CEO stumbled badly when he announced plans to split Netflix operations into two separate businesses. After a barrage of criticism from customers, stockholders and analysts, Netflix announced Monday that it will abandon the ill-fated plan.

In our Latest Post at DATAVERSITY, we comment on the data management implications of the much-debated Qwikster debacle. Surprisingly, the same company that sponsored the pioneering Netflix Challenge—effectively crowd-sourcing the optimization of their movie recommendation model–was planning to intentionally create a less integrated, less customer-friendly version of itself.

Read the whole article here...